Of One Kind blossomed from the desire to combine a love of responsible fashion and the need to create a brand that is helping action social and environmental change so that our children and future generations have a healthy planet to live and thrive on. Founder Alana Dale saw the detrimental impact fast fashion was and still is having on the world and environment and decided to take action by starting a fashion label with a difference.
From the beginning, Of One Kind has focused on creating responsible, timeless pieces that will live in your wardrobe for years to come. We deeply believe that when a product is made with care and mindfulness for people and the planet it will outlast current trends, becoming a timeless wardrobe staple.
Each piece has been made to be lived in. We hope that when you wear Of One Kind it reminds you of special memories and experiences, whether that be days spent on sun soaked beaches, coffee catch ups or special moments spent with friends and family. Our wish is that each piece you purchase gives back to our greater community and environment and brings a smile to your face knowing you're wearing a piece filled with memories and love.  



We aspire to be thoughtful in everything we do. Our choices are considered reflections of our values. As a small fashion business, we are constantly questioning what sustainability means for us, and we recognise that the fashion industry as a whole has a long way to go.
We have prioritised making small changes in the day-to-day of our supply chain that will make a huge collective impact. We primarily use natural fabrics, we embrace a 'fewer, better things,' mentality and we strongly believe in building a wardrobe that is timeless, crafted to last and made of the most ethically sourced materials possible.



We are committed to giving back to the community and environment both through ethical practices throughout the whole creation process and by supporting charities that are actioning social and environmental change. We believe in actively taking action to create the change we wish to see in this world so that we have a healthy planet for generations to come.
We are committed to reducing the impact of the fashion industry by educating and offering responsible alternatives that both look beautiful but also last. We believe in buying less, buying quality and taking a step back to simpler times where we need less and focus on what really matters in life, community, authenticity and connection.  

Groundswell Logo Of One Kind

We are proud to support Groundswell in climate action. Groundswell is a new Giving Circle created in response to the Climate Crisis, accelerating action and supporting solutions by funding high-impact climate advocacy in Australia. Their community will harness the power of collective giving to create a healthy, just and sustainable world.
Together we are powerful!


We acknowledge that as a fashion label we are not perfect. We are committed to continue to learn and as we learn we will do better, further minimise our environmental and societal impact and stay up-to-date with new and more relevant sustainable practices that we can implement throughout the whole manufacturing process of Of One Kind.